The Portuguese Association of Independent Television Producers (APIT) and Brazil Audiovisual Independente (BRAVI) have renewed the cooperation agreement that has united the two organizations since 2017, reaffirming their shared commitment to the development, promotion and internationalization of the audiovisual sector in both countries.
The renewed agreement was formalized in Cannes during MIPCOM, a leading international content market where APIT and BRAVI are participating as part of the Portugal and Brazil pavilions, respectively.
The agreement’s primary objective is to foster cooperation between both organizations and their members by encouraging initiatives of mutual interest in the areas of social development, promotion, education, economic growth and culture. The partnership also aims to deepen collaboration through efforts such as the development of public policies for the audiovisual sector, professional training and capacity-building initiatives, the international promotion of content from both countries, and the creation of favorable conditions for co-productions between Portugal and Brazil.
By renewing this two-year commitment, APIT and BRAVI further strengthen a longstanding relationship built on knowledge sharing, business development opportunities and the recognition of the creative potential of independent producers in both countries.
According to Susana Gato, Executive President of APIT, the renewal marks another step forward in strengthening ties between the two markets:
“The renewal of this agreement with BRAVI reinforces our ambition to bring independent producers from Portugal and Brazil even closer together, creating new opportunities for collaboration, co-production and the international promotion of content. We are confident that the partnership between APIT and BRAVI will continue to benefit our members and contribute to the growth of the audiovisual sector in both countries.”
Mauro Garcia, Executive President of BRAVI, also emphasized the significance of the partnership:
“We speak of expanding the scope of this agreement because we share the ambition of engaging public policymakers in our countries to broaden its reach to encompass the audiovisual industry as a whole, including television series and programs for both broadcast and streaming platforms. The globalization of audiovisual content distribution presents significant challenges, but through our cooperation we can reach new markets for our productions.”
