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APIT was founded in 1996 to respond to the unknown and challenging period that the audiovisual production industry was facing. But the truth is that the passage of time has continued to make room for innovation and so many other challenges; the national and international market has developed, independent production has kept up with the new trends and evolved with them and, consequently, the Association has also grown and conquered a new space in the Portuguese audiovisual scene.
Given the work and persistence that is currently required at national level and across borders, APIT wants to be present in the daily lives of the more than 50 members it represents, making itself available to provide direct and versatile support to independent producers. We value the importance of telling good stories and entertaining – and we know that those who do are always willing to take on new challenges. And at APIT, that’s what has driven us from day one.
APIT exists to simplify the daily work of Portuguese independent producers. At the Association, we do everything we can to help our members and contribute to the development of the audiovisual production industry, both locally and across borders.
Because we believe in the potential of Portuguese productions, we encourage the sharing of information and experiences, participation in national and international events, as well as taking part in competitions. Part of this encouragement takes the form of various actions that we plan and realize, such as events, training and projects, which are always aimed at the exclusive benefit of our members – and, we hope, of the sector. We work together with independent producers so that every day they can say and put into practice the word that so well characterizes the industry: action!
